Digital Marketing 101

No matter if you are familiar with the concept of digital marketing, you know you are surrounded by it. To come up with a specific concept is hard since it is a wide topic that involves lots of elements. However, we will try to explain it and give you a little background on it.

The whole concept started in the 90s with the launching of Archie, the first search engine and of electronic stores like Amazon, Dell, and others. Digital marketing can be defined as the set of marketing efforts that involve a technological device or the internet. It includes the use of search engines, social media platforms, or emails to improve the position and commercialization of a service of product.

Digital marketing counts with many components, but we will mention some of the most frequently used by digital marketers nowadays.

The first one is search engine optimization, also known as SEO. This plays an important role in the digital marketing role. SEO allows marketers to develop strategies to boost their rankings in the online search results.

Another key component is web design. Since digital marketing also serves to drive leads to your website, a good web design is key. In order to have this, the website must be responsive, easy to navigate, and user-friendly, just to name a few.

Content marketing should also be in your list of digital marketing efforts. This component should be quality content that contains target keywords related to your business and address searchers’ questions, which will help you achieve higher rankings.

Last, but not least, social media marketing and email marketing are also important components of a digital marketing strategy. According to a study, the number of social media users worldwide in 2019 is 3.484 billion. This number should tell you how big of an impact your social media marketing can reach. Social media opens the communication not only with your current clients, but potential clients. It keeps you updated with trends, and helps you understand your clients’ thoughts and opinions on your brand.

There are 3.9 billion active email users, so investing time, effort, and money on email campaigns is not a bad idea. Email marketing is great lead-nurturing strategy, meaning that it allows you to follow up with potential customers and send relevant information about products or services that might interest them.

The digital marketing world is constantly changing, but keeping up with the trends of the digital marketing world might be a challenge worth taking.