Digital Marketing vs Traditional Marketing
In our last blog, we gave a little explanation on what digital marketing is, its components and why they are important. This time, we want to expand and talk about some of the differences of digital marketing versus traditional marketing.
First, let’s understand what traditional marketing is. It is the conventional form of marketing we’ve been exposed to different times. This form of marketing helps to reach out to semi-targeted audiences through offline advertising and promotional methods.
The main purpose of traditional marketing is economic exchange, this means, the instantaneous and immediate realisation of a sale. Among the tools traditional marketing uses are newspapers, magazines, radio, or tv.
When we compare both digital and traditional marketing, each has its ups and downs. In the downside of traditional marketing we find the lack of accurate metrics to measure results. In contrast to the online sector, it is not so easy to develop certain metrics. Changes in consumer habits, new technologies and the growing number of Internet users have damaged traditional marketing. Also it can be taken as a one-way channel where there is no communication with the customer.
On the bright side of traditional marketing we find that it reaches a very wide audience. It has a lot of reach and credibility due to all the years it has been used. It succeeds when a sizable budget is available. All consumers who have access to a newspaper, mail service, television or radio can know the business or service.
Nevertheless, the main reason why digital marketing is considered better for a business, is because the internet is the tool most used nowadays. People in their day to day use the internet to purchase goods and services, that’s why a successful marketing campaign is done through digital because it allows you to connect with prospects and customers. Up until today, digital marketing has delivered results that encourage companies to continue investing in the digital strategies more than traditional.
No matter which way you decide to go, we can all agree that the world of marketing is constantly changing, but keeping up with new trends is a challenge worth taking.